Baltic Cup
Baltic Cup is the first floorball cup in Sweden for women only. We got the mission to create a visual identity appealing to young people, and that would attract more girls to start playing floorball. Early in the working process, we were confronted with the inevitable question: What does a floorball cup for ”women only” look like? Answer: Like a floorball cup.
We say soccer and we say women’s soccer. We say final, and we say women’s final. Women are never default, until now. Therefore it was important to us to create an identity that didn’t look like an alternative version of something else – something that stands on its own. Bold and confident.
Agency: Compani 56
Photography: Rickard Cullefors
Thanks for watching! Please consider hitting the like button if you are using it in a moodboard. <3
